I'm pretty close with the guy who wrote this and I gotta say, he did one hell of a job (#shamelessselfpromotion).
Anyways, this piece on OBJ shows how Kickstarter isn't just a refuge for the downtrodden seeking funding in a ditch effort to save their app as stereotypes would have us imagine, but rather an effective source of both some extra cash and cheap marketing.
“The people on Kickstarter really get it,” said Nigel Harris, CEO and co-founder of Powerstick.com. “There’s not a big learning curve. There’s a worldwide community who are very familiar with tech, what’s good [and] what’s not, and we wanted to reach out to them get their comments, suggestions, funding.”
Take a look at the piece by clicking on the link below and keep your heads up for more writing coming through about Powerstick.com and their new wireless streaming portable hardrive, Mosaic.