Startups and innovation initiatives are not a smaller version of an established company. Established companies execute on a known business model within a known market and have history as a guide. Fundamentally, startups and innovative entrepreneurs are dealing with the unknown. They don’t ‘know’ their market and may even be evolving their solution. They certainly have no history on which to base the predictions necessary for a ‘business plan’. It is time to look to a 21st century mindset and tools built on discovery driven entrepreneurship.
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